Lego Worlds is an acknowledgement that everyone loves Minecraft, but they might like it more if it looked like the bricks we all played with as kids. (Disney is getting close though.) Lego Dimensions is TT Games leveraging that unique selling point combining all the characters with the toys-to-life market and the Lego games' family-fun gameplay. No other company can bring together so many different characters in one place.
Lego worlds 2 movie#
It's a convenient loophole that allowed the Lego Movie to feature Green Lantern alongside TMNT's Michelangelo and Lord of the Rings' Gandalf. They're the Lego version of those characters. Lego exists outside of all that, but because its characters aren't really Doctor Who, Marty McFly, or Wonder Woman.
Lego is the glue that brings together worlds and characters that could not otherwise co-exist due to character rights and complicated legal wrangling. Despite that, Lego's deals remain a priority, which leads to odd situations, like DC Comics' owner Warner Bros publishing games based on characters from popular Disney-owned rival Marvel Comics, like Lego Marvel Super Heroes and Lego Marvel's Avengers. Warner Bros Entertainment acquired TT Games in 2007, during the development of the first Lego Batman.
TT Games later gained the exclusive worldwide rights to develop Lego games, with the only exception being the defunct Lego Universe MMO. Lego found that the games helped sales of related sets: families would play a game and then head to the toy store to find the accompanying Lego playset. Since then, TT Games has done at least two Lego games each year. TT Games followed Lego Star Wars up with Lego Star Wars II: The Original Trilogy in 2006 and Lego Star Wars: The Complete Saga the next year. Craft your world, without having to worry about stepping on Lego bricks.
Lego worlds 2 series#
It laid down a gameplay template for the rest of the series and was remarkably successful on the PlayStation 2. The first game was light, easy, and fun to play, allowing families to play it together. Lego Star Wars was a new beginning for TT Games and the Lego game series. Lego had tried to make its own games prior to Lego Star Wars, but they never took off and the company later sold off its game development division during the lean years.
TT Games joined the fun in 2005 when it developed Lego Star Wars for LucasArts. As it pared down the number of number of available Lego bricks and sought to understand on its customers better, licensed sets became a part of Lego's bread and butter. The licensed sets gave Lego breathing space and time to streamline its operations and refocus the company's vision.
Lego worlds 2 license#
(In 2012, Lego and Disney extended the Star Wars license to 2022.) Together, Star Wars and Harry Potter still remain some of Lego's most profitable licensed brands. Lego and Lucasfilm partnered in 1999 to license Star Wars as the first first non-internal Lego set and the company followed that with Lego Harry Potter in 2001. The solution was found in licensed sets, though the internal Bionicle line helped as well. By 2003, the family-owned company was falling apart, with sales down by 30 percent, losses mounting, and clones everywhere. The company has attempted to trademark the unique shape Lego bricks have, but it's failed to stop clones via legal means. Lego began making bricks way back in 1949, but the company's last patent actually expired in 1989, allowing competitors to produce their own Lego-style blocks. To see why, you have to look at the company's history. Licensed themes are a big part of Lego now, but just over 12 years ago, that wasn't the case. Not only does Lego have its own built-in fandom, the company has had access to more than 40 brands since it started down this path in 1999. "The goal is to be in that Lego aisle or assortment no matter what other properties sit alongside you." "They are incredibly smart and strong managers of their brand," says Karen McTier, executive vice president of domestic licensing and worldwide marketing for Warner Bros. Lego's in the unique position to have access to all your favorite fictional worlds and it doesn't even pay licensors all that much. "You may not care about Harry Potter, but here's The Avengers!" Lego offers. The licensed brands are the real strength of the Lego gaming franchise: your desire to play rises and falls with your affinity for each specific universe. The key difference are the brands involved and varying degrees of scope, much like the physical Lego sets. If you've played one Lego game - they've been doing them since 2005 - you've essentially played them all. The surprising thing is that they've built every game around the same core gameplay. Together, Lego, Warner Bros, and TT Games are carving out a digital island for the Lego brand.
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